THE AKBAS POST: Social Technographics Explained

Sunday, December 28, 2008

Social Technographics Explained

This is the future of most powerful marketing as we know; It no longer matters what corporations broadcast about how truly great they are but what most influential social power arbitrators blog, share and reveal about their experience with these corporations' brands.

I would encourage every avant-guard marketeer to check out this presentation by Forrester and feel free to email me at (hakan at akbas dot us):

Social Technographics Explained

View SlideShare presentation or Upload your own. (tags: social media)

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ABOUT HAKAN AKBAS

HAKAN AKBAS is the Founder and Managing Partner of Global Dealings LLC a boutique advisory firm committed to providing best management and private equity advisory in Turkey, Middle East and Africa. Hakan has more than 20 years of progressively responsible experience directing as many as 5,000 employees domestically and in emerging markets with revenues in excess of $2.5 billion. Hakan has led these private and public companies through start-up, restructuring, turnaround and growth modes.

A man of diverse background, big picture focus, tough negotiation skills, sheer determination and perseverance, Hakan has successfully negotiated several multi-billion dollar deals including mergers & acquisitions, joint-ventures, strategic alliances and divestitures. Akbas is a turnaround architect of the highest order, a visionary strategist who can spot market discontinuities, maverick marketer who delivers sustainable growth, and possesses a remarkable cachet of mentorship, corporate governance and brand building.

Mr. Akbas has spent 20 years as a chief executive officer, chief business development & origination officer and portfolio & investment executive in a variety of industries, including high technology, financial services, cement and building materials, retail, energy & power, renewables, venture capital, information technology and business process outsourcing services.

He has broad operations, project execution and investment experience in the US, Europe, China, Turkey and the Middle East.

Specialties:

● Executive management with progressive P&L responsibilities
● New business development
● M&A, partnerships, JVs and licensing
● Turnarounds, restructuring and exit/divestitures
● New offering commercialization
● Strategic/business planning for sustainable growth
● Marketing and go-to-market initiatives
● Social media marketing
● Cross-cultural leadership across developed and emerging markets
● Corporate governance and active board memberships

LEGAL DISCLAIMER

The information provided in this blog post is not a complete analysis of every material fact regarding any company, region, country or market. Comments, analysis, and opinions contained herein are those of Mr. Akbaş and are for informational purposes only. Because market and economic conditions are subject to change, his comments, opinions, and analyses are rendered as of the date of this posting and may change without notice. His opinions are intended to provide insight as to how he analyzes securities and his commentary and analyses are not intended as individual investment advice or a recommendaion or solicitation to buy, sell or hold any security or to adopt any investment strategy. Reliance upon information in this posting is at the sole discretion of the viewer. Please consult your own professional adviser before investing.

Data from 3rd party sources, people and sites may have been used in the preparation of this blog and Hakan Akbaş has not independently verified, validated or audited such data. We do not guarantee its accuracy.

Hakan Akbaş accepts no liability whatsoever for any loss arising from use of this blog posting or any information, opinion, commentary or estimate herein.

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